General Mills announced today that for the first time in the 11-year history of the Cheerios® Spoonfuls of Stories®program, the company will include books for older children in specially-marked boxes of Honey Nut Cheerios cereal.
As it has for the past decade, Cheerios Spoonfuls of Stories will provide 8 million bilingual children’s books free inside specially marked cereal boxes. In addition, 3 million chapter books for older children will be included in specially marked boxes of Honey Nut Cheerios® for the very first time.
“Over the last decade we’ve seen how excited young children are to discover picture books in a box of Cheerios,” said Meredith Tutterow, Cheerios marketing associate director. “That’s why we’re thrilled to expand this program to reach older children with chapter books in Honey Nut Cheerios. We hope parents and children will simply spend time together enjoying these books.”
Under the umbrella of General Mills, the Cheerios team is also making a $300,000 donation to First Book. First Book is a nonprofit organization that recognizes that lack of access to books is the greatest barrier to success in school and in life. Since Spoonfuls of Stories’ inception in 2002, Cheerios has distributed more than 70 million free children’s books inside boxes and donated more than $4.1 million to First Book.
The four chapter books included inside specially marked Honey Nut Cheerios boxes are part of Academy Award winner William Joyce ‘s “The Guardians of Childhood” series:
- “Toothiana, Battle Is Waged”
- “Toothiana, Tooth is Lost”
- “Toothiana, Panic Sets In”
- “Toothiana, A Queen Takes Flight”
The six titles now appearing in boxes of Cheerios, Apple Cinnamon Cheerios, Frosted Cheerios, and Chocolate Cheerios have been printed in both English and Spanish. This year’s in-pack book offerings, appropriate for children ages three to eight and all from Simon & Schuster Children’s Publishing, are:
- “Dream Away” by Julia Durango
- “Where is Home, Little Pip?” by Karma Wilson and Jane Chapman
- “Digby Takes Charge” by Caroline Jayne Church
- “Say What” by Angela DiTerlizzi
- “All the Water in the World” by George Ella Lyon and Katherine Tillotson
- New Author Contest winner “The Lost (and found) Balloon” by Celeste Jenkins
Beginning in May, General Mills is accepting manuscripts for its New Author Contest, which Jenkins won with “The Lost (and found) Balloon” in 2011. Authors can submit their original children’s book May 1 through July 31, 2013 at www.SpoonfulsofStories.com. The winning book could be featured in specially marked boxes of Cheerios in 2015; the author has a chance to be offered a publishing contract with Simon and Schuster Children’s Publishing and win $5,000.
To learn more about Spoonfuls of Stories, this year’s in-pack books, or to donate to First Book, go to www.spoonfulsofstories.com.