Rodale Inc.—the company that launched the American organic movement and the leading authority on healthy, eco-friendly living—is launching the first online shopping destination specializing in handpicked luxury and sustainably sourced goods.
Rodale’s (www.rodales.com) combines 70+ years of the company’s unmatched heritage in organic lifestyle and environmental stewardship, as well as the expertise of its healthy, active living brands that include Men’s Health, Women’s Health, Prevention, Bicycling, Runner’s World and Organic Gardening, to bring together beautiful, sophisticated, responsibly sourced products in one place.
Designed for an effortless and enjoyable shopping experience, Rodale’s will offer stylish, well-made and consciously curated items across most retail categories that include apparel; accessories and beauty; kitchen and garden; fitness; bed and bath; gifts and books; and general care. All products at Rodale’s are carefully vetted in a rigorous process to ensure quality, performance and compliance with health-minded environmental standards, including certifications such as USDA Organic, NATRUE, Natural Products Association, GOTS, Oeko-Tex®, Fair Trade Certified™ and more.
Select artisanal vendors featured at launch include Stewart+Brown apparel, Vapour Organic Beauty, Gabrielle Sanchez jewelry, Riess enamelware, Eileen Fisher apparel, and Intelligent Nutrients beauty, among many others. These brands and others will also offer exclusive and original products that aim to set a new standard for an evolved shopping experience based on their innovative and earth-conscious designs.
“It’s time for an online store to offer one place to discover stylish, sophisticated products that also provide peace of mind,” said Maria Rodale, chairman and CEO of Rodale Inc. “In a world crowded with so many choices—and often-misleading information—we no longer have to compromise our health and environmental values, and that’s truly wonderful.
“Rodale’s is the next step in our company’s ongoing mission to make the world a healthier and happier place. We want to help shape the future of conscious consumerism by embedding a new standard for responsibly created merchandise.”
The site’s navigation tools will allow shoppers to discover products by searching via rooms or collection: NOURISH for Kitchen & Garden; INHABIT for Bed & Bath. Style and personal care categories will be experienced as: TEND for Skin & Body; WEAR for Apparel; ADORN for Accessories & Beauty; MOVE for Fitness. Original editorial content designed to encourage vibrant, healthy living will include a mix of video, engaging product stories and healthy lifestyle stories.
Rodale is in a strong position to diversify into e-commerce and has recently posted healthy advertising gains across its portfolio of brands, which contributed to a record revenue-generating first half period for the company. Rodale’s is the first stand-alone e-commerce initiative to come directly from a publisher without the involvement of outside partners. The site is led by a team of experienced digital marketers, buyers and merchandisers and is led by Rodale Senior VP/General Manager Anthony Astarita, who previously led the team at Barnes & Noble that created the NOOK. Reporting to Astarita is Executive Director of Merchandising Michele Barbone, formerly of Saks Fifth Avenue and Anthropologie.